Emerging from Shipt’s Innovation Lab, the first-of-its-kind feature allows brands to seamlessly elevate their products in the substitution process, combining powerful advertising with Shipt’s signature personal touch.

Shipt is excited to unveil the launch of an industry-first feature: Sponsored Substitutions. Designed to transform the out-of-stock experience - what previously was a moment of friction- into powerful opportunities for brands to drive visibility and conversion right at the point of decision. 

With this new feature, brands can soon bid in real-time to have their relevant items surfaced as a recommended replacement when a customer's requested item is out of stock, even adding a promotion on top. This empowers shoppers with Shipt to personally recommend appropriate solutions in the moment, delighting members with both a product they want and need and a sale. 

“Innovation at Shipt is always human-first,” said Senior Vice President of Growth Partnerships Heather Mitchell. “This new feature allows us to blend data-driven insights with the personal touch of shoppers. We’re not just filling a gap on a grocery list; we’re creating a seamless discovery moment that adds value for our members and drives meaningful conversion for our brand partners.”

Born out of Shipt’s Innovation Lab, a dedicated space for exploring the new frontiers of shopping and monetizing the digital experience, this innovative, human-in-the-loop approach offers brands an unmatched way to drive visibility and conversion, all while preserving the personalized, trust-building communication that drives Shipt's industry-leading customer satisfaction. 

For more information or to connect directly with Shipt Media, please visit https://partner.shipt.com/media.