A tomato, a carton of eggs, and a bar of soap. These are not ordinary items – they’re the center of bigger and more personal stories: the key ingredient of a beloved family recipe, the batter for Dad’s weekend French toast, an ‘everything’ shower for a brand-new mom. These are the stories Shipt aims to deliver through a bold claim in the same-day delivery space: no order is ordinary. 

Through a storytelling partnership with award-winning actor Sterling K. Brown, Shipt is honoring the moments that define our daily lives by launching a refreshing new brand platform and an unprecedented annual membership offer. To celebrate this moment, Shipt is introducing its biggest discount yet: now through March 27, Shipt’s annual membership is available for just $29* (reg. $99), making it easier than ever to reclaim time and focus on the everyday moments that actually matter the most. 

A Data-Informed Brand Movement

Shipt recognizes that for many members, same-day delivery is essential to sustaining day-to-day rhythms. With more than 40% of Shipt members** ordering three or more times per month, Shipt’s reliable same-day delivery fuels everything from weeknight dinners to snacks for the soccer team and everything in between, confirming that while the contents of members’ carts might seem ordinary, they are actually the building blocks of the everyday moments that create connections and build memories. 

That’s why Shipt is reinforcing the why behind the order, backed by new Morning Consult insights: the real value of same-day delivery isn't just convenience. It’s the exhale that comes after. In fact, 85% of consumers report a positive emotional shift when a delivery arrives, most often feeling calmer***. What’s more, additional findings reveal that same-day delivery isn’t about speed, it’s more emotional than that:

• More than half of same-day delivery orders aren’t about urgency — they’re about relief.

  • 54% say they order same‑day delivery simply “to make life feel easier” — not because they forgot something or needed it urgently.

  • The #1 feeling after delivery arrives isn’t satisfaction — it’s calm. Nearly 3 in 10 say they feel less stressed or calmer, the top emotional response. 

• Same‑day delivery is now a safety net, not a luxury.

  • 35% call delivery an “essential tool for everyday life,” with 34% describing it as “a safety net when things fall apart.”

• Reliability, not speed, is what actually earns trust — by a wide margin.

  • When items are unavailable, 32% say the most important thing is being asked before a substitution is made — nearly five times the share who prioritize speed.

• For 58% of consumers, a dependable delivery service provides peace of mind. It removes the need to double-check, plan contingencies, or stress about what might go wrong — freeing up mental space for everything else in their day.

Sterling K. Brown Tapped as 2026 Chief Storyteller

To champion the stories that each order tells, Shipt and Brown are teaming up again in 2026 to share the meaningful moments behind the same-day deliveries that Shipt powers. As the brand’s first ‘chief storyteller,’ Brown acts as a dynamic narrator for Shipt and helps tell the story of the brand’s deepening focus on human connection and experience.  

Brown stars in a new national creative campaign debuting today, including amusing social media content, insightful monologues about the care-filled, connected experience Shipt provides, and an ad that showcases a family experiencing the everyday joys that come along with the items delivered via Shipt. 

“This partnership with Shipt continues to be a natural extension of myself and my own way of living in the world,” said Brown. “I’ve always believed that our lives are really made up of the everyday moments — whether it's cooking breakfast for your family on a Saturday morning or helping kids with a last-minute school project. I know that for my family and me, Shipt elevates those moments for us, not only delivering same day, but shopping in the same way I would.” 

Brown’s role marks a year-long commitment to exploring the stories behind our deliveries - including his own. As part of this, Brown shared his “Extraordinary Essentials” cart, offering members a personal look at the ‘ordinary’ items that make his house a home:

• Ingredients for egg frittatas, including organic eggs, spinach, and mushrooms, which he makes with his wife and two sons on weekends.

• Brioche bread, a staple ingredient in French toast, Brown’s childhood favorite that he still craves.

• Peppermint tea and Epsom Salt for recovery after a long day on set.

• Kale for a green juice or a High Protein Chobani Shake and fresh fruit for his healthy, go-to snack after a difficult workout.

• Palmer’s Coco Butter to keep his skin hydrated.

• Dr. Bronner’s Peppermint Soap reminds him of home while he’s on the road.

• Lumify eye drops to stay fresh during long film days.

• Movie night popcorn for watching a favorite show with the family.

“This platform is rooted in what we know our members value most: the care and connections that define their lives. In an increasingly transactional category, Shipt’s differentiator is a more human experience with technology, one built on care and connection, as well as convenience,” said Alia Kemet, chief marketing officer for Shipt. “By partnering with Sterling K. Brown to spotlight these ‘extraordinary’ everyday moments and pairing that with our deepest membership discount yet, we’re inviting more people to claim the extraordinary in their own lives with the support of Shipt.”

Accompanying this new platform is a refreshed brand identity, featuring a new, seamless color palette and branding designed to better connect with consumers as they shop via Shipt. 

To learn more about Shipt and the everyday moments the brand empowers, visit shipt.com. 

*Offer valid 3/23/26 through 3/27/26 at 11:59 p.m. HT. Offer not valid for current members.  Annual membership will renew at the standard membership rate at the end of first year. Cancellation available free of charge anytime. Offer will automatically apply at checkout for qualified recipients. Offer is subject to Shipt Promotion Terms and Conditions. Deliveries under $35 with a membership will incur a $7 fee. All orders with alcohol (where available) may incur a $7 alcohol fee. Service fees may apply and will vary by retailer and location. See Terms of Service. 

**Based on internal Shipt data

***This survey was conducted by global data intelligence company Morning Consult among a national sample of 2,658 Same-Day Deliver Service Users from March 10-13, 2026.